Every marketing leader is being asked to plan a full year in a market that seems to change every six weeks. New channels emerge. Buyer behavior shifts. AI changes workflows. Budgets move. Priorities get rewritten.

The natural response is to keep everything flexible. But flexibility can quickly turn into a year of reacting.

So how do you decide what deserves a twelve-month commitment and what needs room to change?

Join a small group of marketing leaders to compare how they’re approaching 2027 planning, where they’re placing their biggest bets, and which parts of the playbook they’re ready to leave behind.

We’ll explore questions like:

• What are you willing to commit to for all of 2027?

• Where are you deliberately keeping budget or resources flexible?

• Which channels or programs have earned another year of investment?

• What are you still doing because it used to work, rather than because it is working now?

• How do you protect long-term strategy when leadership wants to react to every new trend?

• And what are you choosing not to do next year?

This is a small, peer-led roundtable for marketing leaders navigating the same planning challenge: building a strategy strong enough to create momentum, but flexible enough to respond when the market changes.

We’ll pair the discussion with a sommelier-led wine tasting, giving the group space to compare plans, challenge assumptions, and hear how other marketing teams are thinking about the year ahead.

When: December 4 at 2 PM PT / 5 PM ET

Where: Online

🍷 We’ll send wine directly to your door. Prefer not to drink? Non-alcoholic kits are available too.

You can’t predict everything 2027 will bring.

But you can decide which moves are worth committing to.