By mid-year, most marketing leaders have a clear signal on what’s driving pipeline and what’s quietly draining budget.

The challenge isn’t launching more. It’s making smarter decisions with what’s already in motion.

Join a small group of CMOs and senior marketing leaders for a candid, off-the-record roundtable on how teams are refining execution in real time: reallocating spend, optimizing event strategy, and doubling down on the programs that actually move revenue.

We’ll get into what mid-year optimization looks like when you’re accountable for the number. Where to lean in, what to cut, and how to maintain momentum without overextending your team.

What we’ll unpack (between pours):

• How to distinguish pipeline impact from marketing activity

• Where CMOs are reallocating budget in the second half of the year

• How to double down on what’s working without increasing team strain

• What to cut even when it’s been part of the plan

Pull up a chair, step out of the weeds, and focus on what actually moves the business forward.

When: May 12 at 1 PM PT/4 PM EST.

Where: Online

🍷 Yes, we’re sending wine. Prefer not to drink? We’ve got non-alcoholic kits too.