By mid-year, most marketing teams know which bets are paying off—and which ones are quietly draining time and budget. The challenge isn’t starting new initiatives; it’s optimizing execution.

Join a small group of marketers and demand generation leaders for a candid roundtable on how teams are streamlining campaigns, refining event strategies, and reallocating resources to maximize pipeline in the second half of the year. We’ll discuss what mid-year optimization actually looks like in practice: where to double down, what to cut, and how to maintain momentum without burning out your team.

What we’ll unpack (between pours):

• The difference between activity and impact

• What to double down on vs. what to cut

• How leading demand teams stay in execution mode

Pull up a chair, relax and enjoy!

When: May 12 at 1 PM PT/4 PM EST.

Where: Online

🍷 Yes, we’re sending wine. Prefer not to drink? We’ve got non-alcoholic kits too.