Your buyers aren’t waiting for a sales call to start evaluating you.

They’re using AI to build shortlists, compare vendors, and form opinions before they ever fill out a form.

They’re asking ChatGPT, Claude, Gemini, and other tools who belongs in the conversation. By the time marketing or sales sees a signal, much of the evaluation may have already happened.

So what’s actually working going into 2027?

Join a small group of CROs and CMOs to compare what they’re seeing, what has changed this year, and how revenue teams are adapting to a buyer journey that is becoming harder to see.

We’ll explore questions like:

• What evidence are you seeing that AI is influencing how buyers shortlist vendors?

• Have you looked at what the major AI models say about your company, and did you like the answer?

• Which signals are helping you identify buyers earlier?

  What used to generate demand that has quietly stopped working?

• And if the first real sales conversation is happening later, what needs to change about how marketing and sales work together?

This is a small, peer-led roundtable designed for CROs and CMOs to share what is actually working as buyer behavior changes.

We’ll pair the discussion with a sommelier-led wine tasting, giving the group space to connect, compare notes, and learn from how other teams are approaching the same challenge.

When: November 18 at 2:30 PM PT / 5:30 PM ET

Where: Online

🍷 We’ll send wine directly to your door. Prefer not to drink? Non-alcoholic kits are available too.

The buyer has changed.

The question is whether your go-to-market strategy has changed with them.